Catalina Mercado
A mixed media designer who’s passionate about crafting impactful & meaningful design via intentional storytelling.

About
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Previously:
Graphic Designer 
for UW Student Life
Design Lead for Voyage Magazine UW
Design Intern for Engineers & Scientists Acting Locally (ESAL)

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Work for UW Student Life
Eugenia is a medium-contrast serif typeface, which honors the historic district of Nyboder, Copenhagen. Eugenia consists of prominent serifs, ball terminals and tall glyphs. This typeface represents the elegance and feminity of Nyboder, as well as its dominant and niche personality.



Team: Aidan Moeck, Aaliyah Diaz & Reagan Sprinkle
Timeline: Spring 2024, 10 weeks
Tools: Illustrator & Glyphs Mini



Objective: 
Design a typeface based on the hand–painted signage of the historic district of Nyboder.



Ideation
Nyboder is famous for its hand painted signage, where most of the street names translate to animals 
or plants, adding to its unique personality. Our team began by crafting an uppercase and lowercase alphabet completely from scratch, using a combination of pencils, markers and vellum. My team focused on defining two distinctive features: the ball terminals and serifs.


Ideation
Nyboder is famous for its hand painted signage, where most of the street names translate to animals 
or plants, adding to its unique personality. Our team began by crafting an uppercase and lowercase alphabet completely from scratch, using a combination of pencils, markers and vellum. My team focused on defining two distinctive features: the ball terminals and serifs.