Catalina Mercado
Publication + mixed media designer crafting impactful 
and meaningful design via intentional storytelling.

About
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Previously:
Graphic Designer 
@ UW Student Life
Design Lead @ 
Voyage Magazine UW
Marketing Intern @ Nesscessity Creative
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BUMPIN’25
Eugenia is a medium-contrast serif typeface, which honors the historic district of Nyboder, Copenhagen. Eugenia consists of prominent serifs, ball terminals and tall glyphs. This typeface represents the elegance and feminity of Nyboder, as well as its dominant and niche personality.



Team: Aidan Moeck & Brian Yoo
Timeline: Spring 2024, 10 weeks
Tools: Illustrator & After Effects




Defining A Friendly 
& Functional Brand
Nyboder is famous for its hand painted signage, where most of the street names translate to animals 
or plants, adding to its unique personality. Our team began by crafting an uppercase and lowercase alphabet completely from scratch, using a combination of pencils, markers and vellum. My team focused on defining two distinctive features: the ball terminals and serifs.
Ideation
Nyboder is famous for its hand painted signage, where most of the street names translate to animals 
or plants, adding to its unique personality. Our team began by crafting an uppercase and lowercase alphabet completely from scratch, using a combination of pencils, markers and vellum. My team focused on defining two distinctive features: the ball terminals and serifs.




Ideation
Nyboder is famous for its hand painted signage, where most of the street names translate to animals 
or plants, adding to its unique personality. Our team began by crafting an uppercase and lowercase alphabet completely from scratch, using a combination of pencils, markers and vellum. My team focused on defining two distinctive features: the ball terminals and serifs.




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