Catalina Mercado
A publication + mixed media designer crafting impactful 
and meaningful design via intentional storytelling.

About
Play









Previously:
Graphic Designer 
@ UW Student Life
Design Lead @ 
Voyage Magazine UW
Marketing Intern @ Nesscessity Creative
Let’s Connect!
Resume
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Team: Sofia Arellano
Timeline: Fall 2025, 10 weeks
Tools: Illustrator, Figma & Procreate

Wanna Become A DJ? An Authentic & Candid Guide
The DJ world is a complex and misunderstood industry, where societal barriers prevent even the most passionate of artists from entering. “Wanna Become A DJ?” is a two-piece guide that teaches people how to DJ and critiques the harsh realities that come with entering the DJ industry, accompanied by 
a set of foldout posters.



Learn to DJ
From Scratch
An informative and technical guide to DJing, divided into six concise sections: Education, Equipment & Software, The Basics & Music Styles, Networking, Producing, and Tips & Tricks. Each section includes a deep dive into terminology, skill sets, statistics within the industry, and recommended equipment. Once unfolded, the back poster reveals a detailed dissection of the Pioneer DDJ-FLX4, one of the most beginner-friendly DJ controllers. Annotations reveal the names of various buttons and knobs, while descriptions detail the purpose of the different parts.

       





Don’t Quit
Your Day Job
A critique on the DJ industry that strives to inform and alert beginner DJs about the difficult realities that come with the career. Divided into five sections: Gender, Race, Gatekeeping Culture, Salary, and Beating the Odds. Each section includes anecdotes from real DJs and data collected from various studies. Once unfolded, the back poster highlights a handful of female DJs that are breaking records within the industry. Female DJs from three experience levels are described: established, experienced, and beginners.