Catalina Mercado
A mixed media designer who’s passionate about crafting impactful & meaningful design via intentional storytelling.

About
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Previously:
Graphic Designer 
for UW Student Life
Design Lead for Voyage Magazine UW
Design Intern for Engineers & Scientists Acting Locally (ESAL)

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Tejido/Woven
A multi-media personal exploration of traditional Mexican craft-making. Reconnecting myself to the forgotten parts of my Mexican heritage. A set of publications that work in tandem — mirroring the relationship between my Mexican and American identities. A physical interpretation of the cross-stitch technique performed by two generations prior to me, amplifying and transforming tradition. 



Individual Project
Timeline: Spring 2026, 10 weeks
Tools: InDesign & Physical Craft-Making






Woven Educates
Woven is a research based publication that explores and dissects a variety of textiles created throughout a handful of Mexican states. Every handcrafted textile holds a story and serves as a connection to a specific region, indigenous group, or belief. Written in English, Woven seeks to educate non-Spanish speakers about the forgotten craft of textile production. It is a representation of my American identity.

Hand-bound using a coptic stitch and the title was created with modern screen printing.







Tejido Preserves
Tejido is a personal publication, serving as an exploration of my family history, 
a dissection of my family’s textile collection, and a documentation of my journey towards learning our traditional craft. Written in Spanish, Tejido sparks a reconnection between myself and my native language, as well as my family history. It is a representation of 
my Mexican identity.

Hand-bound using a coptic stitch and the title was sewn by hand using the technique that
my grandma and mom practice, punto de cruz (cross stitch).








Transforming Tradition
I learned the established cross-stitch technique performed by two generations prior to me, and translated it via design. By merging my design thinking with our traditional Mexican craft, I layered the cross-stitch technique (Tejido) and modern-day screen printing (Woven) on fabric and chicken wire to transform our deep rooted heritage into a contemporary form. These physical techniques were then mirrored onto their respective books.